Curiosity Lab is a creative studio dedicated to fostering a more inclusive and empathetic society through products, storytelling, and experiences. We created a viral card game called Actually Curious that has sparked a conversation and movement around empathy and funded the incubation of our experiential products. Since that first hit, as designed, our studio has spawned viable bi-products in book publishing, learning and development consulting, social and print content, brand partnerships, and mental health tech.